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Guidelines for posting the particulars on Website by Chartered Accountant(s) in practice and firm(s) of Chartered Accountants in practice.

The ICAI will regularly inform the below mentioned guidelines to the members and the Chartered Accountants’ Firms to ensure the strict compliance of the guidelines. The guidelines may be revised from time to time. 

To provide independence to the Members, the actual format of the Website is not being prescribed nor any standard format of the Website is given. 

There is no restriction on the colours which may be used in the Website.  

The Chartered Accountants or Chartered Accountants’ Firms (hereinafter referred as CAs) would be free to create their own Website subject to the overall guidelines laid down by the Council hereunder. 

Is CAs permitted to have Website ?

Individual Members would also be permitted to have their Webpages in their trade name or individual name.

How the information on website be provided ? 

The information on website should be provided only on the basis of specific “pull” request. 

The CAs would ensure that their Websites are run on a “pull” model and not a “push” model of the technology to ensure that any person who wishes to locate the CAs would only have access to the information.

Circulation of information on website: 

The CAs should ensure that none of the information contained in the Website be circulated on their own or through E-mail or by any other mode or technique except on a specific “pull” request. 

Soliciting clients through website: 

The CAs would also not issue any circular or any other advertisement or any other material of any kind whatsoever by virtue of which they solicit people to visit their Website. The CAs would, however, be permitted to mention their Website address on their professional stationery. 


Information allowed to be mentioned: 

The following information may be allowed to be displayed on the Firms/Members’ Websites:  

(1) Member/Trade/Firm name.

(2) Year of establishment.

(3) Member/Firm’s Address (both Head Office and Branches)

Tel. No(s)

Fax No(s)

E-mail ID(s)

(4) Nature of services rendered (to be displayable only on specific “pull” request)  

(5) Partners

(6) Details of Employees –

(7) Job vacancies (including articleship).

(8) No. of articled clerks. (to be displayable only on specific“pull” request).  

(10) Nature of assignments handled (to be displayable only on specific “pull” request). 

Names of clients and fee charged cannot be given.

*Note: Disclosure of names of clients and/or fees charged, on the website is permissible only where it is required by a regulator, provided that such disclosure is only to the extent of requirement of the regulator. 

Logo and Photos:

Since CAs are not permitted to use logo with effect from 1st July, 1998, they cannot use logo on Website also.  

Display of Passport size photograph is permitted. 

The members may include articles, professional information, professional updation and other matters of larger importance or of professional interest. 


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Bulletin board and chat rooms: 

The bulletin boards can be provided.

The chat rooms can be provided which permit chatting amongst members of the ICAI and between Firms and its clients. The confidentiality protocol would have to be observed. 

Online advice to clients: 

The members/firms can provide online advice to their clients who specifically request for the advice whether free of charge or on payment. 


Listing on Search Engines: 

The listing on suitable search engine should be permitted. However, the field of search should be restricted only to the field of “Chartered Accountants” or “CA” or “Indian CA”, “Indian CPA”, “Indian Chartered Accountant” or any permutation or combination related thereto. The Websites would be subjected to the guidelines contained herein and normally would not be vetted by the ICAI. ICAI at its sole discretion  may vet any of the Websites created by its members or individual Chartered Accountant or firms of Chartered Accountants and would have powers to direct deletion of certain portions and/or issue specific directions. In addition, necessary action can be taken in accordance with the Chartered Accountants Act, 1949 and the Regulations framed thereunder, in case there is any violation of the above guidelines.

Solicitation not allowed: 

The details in the Website should be so designed that it does not amount to soliciting client or professional work. In case any content or technical feature of Website is against the professional Code of Conduct and Ethics as well as the restrictions contained in the schedules to the Chartered Accountants Act, 1949 or against the guidelines or directions issued by ICAI from time to time, appropriate action will be initiated by the ICAI in terms of its disciplinary mechanism either suo-motto or on complaint as provided under the Chartered  Accountants Act, 1949.

The Website should ensure adequate secrecy of the matters of the clients handled through Website, 

Is Listing allowed: 

A number of Chartered Accountants Societies or other bodies are creating data-bases of Chartered Accountants or Chartered Accountants’ Firms and are offering listing to Chartered Accountants. Such listing would be permitted with or without payment. In case a CA or his Firm is a member of a professional body or association or Chamber of Commerce and they offer listing to the members or firm, the same would be permitted.  

Advertisement on Website:

No Advertisement in the nature of banner or any other nature will be permitted on the Website.

The Website should be befitting the profession of Chartered Accountants and should not contain any information or material which is unbecoming of a Chartered Accountant. 

Link to other websites:

The Website may provide a link to the Website of ICAI, its Regional Councils and Branches and also the Website of Govt./Govt. Departments/Regulatory authorities/other Professional Bodies.

Address of the Website

The address of the Website can be different from the name of the firm. But it should not amount to soliciting clients or professional work or advertisement of professional attainments or services. The Website address should be as near as possible to the individual name/trade name, firm name of the Chartered Accountant in practice or firm of Chartered Accountants in practice. The Ethical Standards Board (ESB) of ICAI will decide in case there is any difficulty. 

Updated Information:

The Website should mention the date upto which it is updated and the information should not be at material variance from the information as per the ICAI’s records. 


Giving website address to ICAI: 

The website address of the member be obtained on annual basis in the annual form required to be filed by the member while paying fee and the same be taken as entry on record & the website address of the member be provided to members as part of the membership record. 

If the member chose not to give his website address, it did not prevent the Institute to take suitable actiona againsthim in case his noncompliance with the guidelines.

Consultation and advice through others website:

A number of non-Chartered Accountants’ firms, corporate including banks, finance Companies and newspapers have set up their own Websites providing advisory services on taxation and other areas where Chartered Accountants are rendering professional service. 

Some of such Websites may request Chartered Accountants or Chartered Accountants’ firms to provide consultation and advice through their Websites.

This would be permitted subject to the condition that on the Website, contact address of the CA concerned is not provided nor such Website will contain any material which advertises professional achievements or status of such CA except making a statement that they are Chartered Accountants. The name of Chartered Accountants’ firm with suffix “Chartered Accountants” would not be permitted.



Disclaimer: 

The above article is meant for informational purpose only and does not purport to be advice or opinion, legal or otherwise, whatsoever. While due care has been taken during the compilation of this article to ensure that the information is accurate to the best of our knowledge and belief, the contents of such article do not substitute for professional advice that may be required. The individual expressly disclaims all and any liability to any person who has read this document or otherwise, in respect of anything, and of consequences of anything done, or omitted to be done by any such person in reliance upon the contents of this article.

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Location: Mumbai, Maharashtra, India

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